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Designed in Edmonton | 100% Plastic-Free | Ethically Made Premium Textiles


Sasha Bilida, the founder of Sashu the Label, grew up in Canada, surrounded by nature. Ever since she could remember herself, nature has always been Sasha's comfort place and her source of inspiration, she always felt a moral responsibility to preserve and protect it as best as she could. Sasha grew up in the fashion world and has an extensive background in the industry, with over 13 years living abroad working as a fashion model in cities such as Milan, London, Tokyo, Shanghai, and New York.


Her love for fashion began much earlier than that, however, and over the years, getting to work with big names such as Vogue, Karl Lagerfeld, Louis Vuitton, and Chanel, she had ample time to hone her eye for quality and design. In the past, if you wanted to choose fashion that preserved our planet, you often had to sacrifice style. Sasha knew she wanted to change that so she could have both. So armed with a passion, moral regard for the planet, and a lot of hard work, Sashu the Label was finally introduced into the world.


Always produced in small batch orders, 50 pieces or less. And in some cases, designed made to order to cut back on excessive waste. We work incredibly closely with our manufacturers and ensure we employ men and women who are paid fair wages, work in bright, clean, healthy conditions, and only work for 8 hours a day or less. On top of this, all our factories have a hard stop at 8 pm daily, meaning all power sources are directly turned off so as not to produce excessive emissions and pollutants. Our price point reflects the quality of our garments, and we use only pure sustainable fabrics such as cashmere, wool, cotton, linen, silk, tencel etc. Our styles are timeless, minimalistic, and made slow ensuring quality over quantity. This means that you can keep Sashu pieces in your wardrobe season after season transforming each article to be dressed up or down and mixed with other clothing to ensure the wearer gets the most out of the garment.

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